Case files
Problems, not projects
names withheld — category + problem framing, relative metrics only. the thinking is mine to share; the products aren't.
- Healthcareshipped
01/ Voice AI · autonomous booking
The front desk that answers at 2am
A third of a clinic's calls arrive when nobody can pick up. Every one of them is a patient deciding whether to try the next practice on the list.
- Healthcareshipped
02/ AI in production · North America
Turning a clinic's phone calls into revenue
Front desks miss calls, forget promises, and lose patients — nobody knows which of today's 200 calls actually needed action.
- Healthcareshipped
03/ Adoption rescue · a product I wrote the spec for
Killing the dashboard nobody used
We had built something powerful and unusable. Adoption was falling, churn was following, and the summary page was — in my own words in the spec — pretty useless.
- Healthcareshipped
04/ Document AI · revenue operations
Reading the treatment plan so billing doesn't have to
Every plan arrives as a different PDF. Humans re-type them. Revenue leaks in the gaps between what was proposed and what was billed.
- Healthcareshipped
05/ Civic systems · public healthcare
Fixing a hospital's broken grievance loop
Complaints entered a register and disappeared. No numbers, no owners, no deadlines — just a book where frustration went to be archived.
- Healthcareshipped
06/ Operations · onboarding at scale
Scheduling people without the spreadsheet wars
Onboarding slots, trainer capacity, time zones, and a CRM that doesn't talk to the calendar — coordinated by hand, until it wasn't.
- Operationsshipped
07/ Travel operations · CRM, billing, ticketing
Running a travel agency on something other than WhatsApp
Enquiries in one inbox, quotes in a spreadsheet, hotel confirmations in a chat thread, invoices typed by hand — and a customer asking where their voucher is.
- Legalshipped
08/ Retrieval at scale · regulated profession
Making 20 million judgments answer a lawyer's question
The case that wins the argument exists — buried under twenty million others, half of them no longer good law.
- Legalshipped
09/ Practice management · mobile · the unglamorous half
The other 80%: running a law practice, not just searching it
Research is what a legal platform demos. Matters, clients, documents, billing and a phone that works in a courtroom corridor are what makes anyone keep paying for it.
- Legalshipped
10/ Public data · proactive systems
Zero-input case tracking where the state gives you nothing
Court websites publish everything and provide nothing: no APIs, no alerts, no memory. Lawyers refresh pages at midnight before hearings.
- Legalshipped
11/ Applied agents · operations
Running the back office with AI agents
Marketing, content, ads, follow-ups — a small company's whole back office, restructured as a crew of specialised agents with a human at the desk.
- Labshipped
12/ Experiments · always running
The lab: trust, autonomy, and an AI content factory
Side experiments that keep my product instincts honest — premium e-commerce, an autonomous trading system, and a media pipeline that makes real videos.